45 crore will be spent for CLT20 sponsorship

ESPN Star Sports is spending huge amount of money for the promotion of the Airtel Champions League 2010. The tournament will be kick-off in South Africa from 10 September.  ESS has planned to spend Rs 45 crore for marketing purpose. Each plan has business profit behind it. The broadcaster has similar target. Their target is to bag $18-20 million near about Rs 90 crore. According the to the officials it is known that it will be fixed the charge around Rs 2.5 lakh to Rs 3.25 lakh per for ten seconds.

Indiatimes informed:

The campaign will promote the tournament as “Ab Hoga Asli Muqabala” . The channel had appointed international brand consultants Saffron to arrive at the positioning strategy for the CLT20. “The study shows that the tournament was perceived as quality cricket,” said a spokesman of ESPN STAR. “But because of the newness of the concept viewers were not as tuned in as one would expect,” he added.

The broadcaster brought worldwide commercial right from the organizers for a huge of money. It already has tied with the Korean electronics Samsung and the popular drinks which will play the roll as official beverage and Onida will sponsor the Umpire.

Sony Entertainment Television has got the Broadcast right of IPL

After a bid, Sony Entertainment Television has got the IPL broadcasting right. The Twenty20 formatted IPL will commence on April. Sony Entertainment Television and sports marketing and management agency World Sports Group (WSG) have won the broadcasting rights for the Indian Premier League (IPL) for $1.03 billion (around Rs 4,000 crore) for ten years.

BCCI is pleased with Sony Entertainment Television and sports marketing and management agency World Sports Group (WSG) that it has got the right to telecast the IPL tournament on April.

Which channels will get right to telecast IPL

On 8 January 2008, BCCI will dealer the name which channel is getting right to telecast the IPL series from April. The channel will get right to for one year but, it will be selected by bid. Although ZEE Group submitted their proposal but BCCI has ban it.

The Board has fixed a base price of an exorbitant $59 million for global media rights a year and even though the official invitation to bid for the rights went only to three broadcasters – ESPN Star Sports, Sony Entertainment and Nimbus Communications – others are being ‘allowed’ to bid for the rights.

Said BCCI Vice President Lalit Modi: “We are allowing any broadcaster who is interested to bid. However, for them to qualify, the IPL working committee will look criteria such as minimum reach which needs to be substantial.”

Do you think why ZEE Group has been banded by BCCI. I think, as ZEE Group has the right to telecast ICL.

Broadcast rights have shot through the roof in recent years. Last year, ESPN Star Sports paid the ICC $1.1 billion for all international cricket played under the ICC banner for a period of eight years. Nimbus, on the other hand, bought BCCI’s rights for all international cricket played in India for $612 million for a period of four years.

Ok, we have to wait for one day. Who will get right to telecast the IPL which will commence on April 2008.