Now, Twenty20 formatted cricket comes in the top of the all the cricket tournaments. During the inauguration ceremony, in 2007 in South Africa, its popularity does not decrease despite of launching more crickets in every year rather increased more and more. Indian Premier League is the big example.
ESPN is the telecast partner and casting all the matcher live in the TV channels. The upcoming Twenty20 World Cup will be held in West Indies from 30 April. This year, their eyes to earn huge number of profit, ESPN has declared earlier this week. ESPN Star Sports (ESS)’s target is to earn Rs 1.6 billion from the Twenty20 World Cup from advertising revenue.
Source: Indian Television
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