45 crore will be spent for CLT20 sponsorship

ESPN Star Sports is spending huge amount of money for the promotion of the Airtel Champions League 2010. The tournament will be kick-off in South Africa from 10 September.  ESS has planned to spend Rs 45 crore for marketing purpose. Each plan has business profit behind it. The broadcaster has similar target. Their target is to bag $18-20 million near about Rs 90 crore. According the to the officials it is known that it will be fixed the charge around Rs 2.5 lakh to Rs 3.25 lakh per for ten seconds.

Indiatimes informed:

The campaign will promote the tournament as “Ab Hoga Asli Muqabala” . The channel had appointed international brand consultants Saffron to arrive at the positioning strategy for the CLT20. “The study shows that the tournament was perceived as quality cricket,” said a spokesman of ESPN STAR. “But because of the newness of the concept viewers were not as tuned in as one would expect,” he added.

The broadcaster brought worldwide commercial right from the organizers for a huge of money. It already has tied with the Korean electronics Samsung and the popular drinks which will play the roll as official beverage and Onida will sponsor the Umpire.